Harvest is here and for most wineries that means full tasting rooms.
While we all want to see more guests in our tasting rooms, heavier traffic can sometimes equate to a decline in guest experience. You may see average sales per taster decrease, Yelp comments may be less positive, and club conversion rate can also suffer.
This makes sense. The less time a tasting room host has to spend engaging with an individual guest, the less likely a guest will feel a connection to your winery. And disconnects are bad for business!