As you leave the local elementary school sporting the “I Voted!” sticker, consider how easy or complicated the process was for you. Were there complicated and poorly written initiatives? A uninspiring line-up of candidates? A confusing ballot card or, God forbid, hanging chads?
Your customers vote every time they visit you online. They vote whether to click through. They vote whether to add to cart and they vote whether to confirm purchase. Simplifying their choices eliminates stress, lifts conversion rates, and creates a greater likelihood for repeat purchase.