What is one thing you can do today to increase wine sales to consumers? It’s simple… start tracking the number of tasters you see in the tasting room!
You may wonder how counting your tasters will lead to increased sales, so here goes…
It’s a fact:
- Winery DTC (direct to consumer) begins with a taster – it’s true! Connections are built and relationships are forged in the tasting room.
- 90% of a winery’s customer database is built in the tasting room. Your future DTC revenue potential is ONLY as strong as your customer database.