The Fourth Quarter is rapidly approaching – are you going for the touchdown?
It’s that time of the year… U.S. retailers are gearing up for fourth quarter sales. In fact, the fourth quarter drives the largest percentage of sales for the year.
Much to my surprise, the majority of wineries don’t take advantage of the fourth quarter. Perhaps it’s because they are coming off two major events: harvest and the tourist season. Perhaps they don’t view themselves as retailers. Or, perhaps they just don’t have the resources or talent to build successful marketing campaigns.